The graph shows which information is important to consumers on the food and beverage package when deciding to purchase or eat a food or beverage in the U.S. from 2013 to 2016. Some 52 percent of respondents stated that they use the ingredients list as informational source when deciding to buy or eat foods and beverages in 2013.
What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*
Characteristic
2013
2014
2015
2016
Expiration date
82%
66%
51%
71%
Nutrition facts panel
67%
65%
49%
49%
Serving size and amount per container
55%
44%
36%
41%
Brand name
53%
35%
27%
45%
Ingredients list
52%
52%
40%
47%
Cooking instructions/Preparation time
45%
32%
25%
37%
Calorie and other nutrition information
45%
42%
29%
39%
Statements about nutrition benefits
43%
30%
23%
26%
Statements about health benefits
29%
18%
15%
15%
Statements about the absence of certain food ingredients
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IFIC. (May 11, 2016). What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/
IFIC. "What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*." Chart. May 11, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/
IFIC. (2016). What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/
IFIC. "What Information Do You Look at on The Food or Beverage Package When Deciding to Purchase or Eat a Food or Beverage?*." Statista, Statista Inc., 11 May 2016, https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/
IFIC, What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?* Statista, https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/ (last visited November 21, 2024)
What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?* [Graph], IFIC, May 11, 2016. [Online]. Available: https://www.statista.com/statistics/245009/information-on-food-and-beverage-packages-consumers-look-at/
