The statistic presents the use of mobile phones when selecting a film to watch in a movie theatre in the United States in 2012, broken down by gender. According to an IAB and Inmobi survey, 40 percent of male mobile users watched trailers on their phones in 2012.
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?
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InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?." Chart. October 2, 2012. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Picking a Movie to Watch in Theaters?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? Statista, https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/ (last visited January 10, 2025)
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
