The statistic presents the use of mobile phones when selecting a film to watch in a movie theatre in the United States in 2012, broken down by gender. According to an IAB and Inmobi survey, 40 percent of male mobile users watched trailers on their phones in 2012.
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?
Characteristic
Men
Women
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InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?." Chart. October 2, 2012. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Picking a Movie to Watch in Theaters?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? Statista, https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/ (last visited August 25, 2024)
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/244963/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-gender/
