Perception of private label brands worldwide 2014

Published by Statista Research Department, Nov 18, 2014
This statistic depicts the perception of private label brands worldwide in 2014. The survey revealed that 67 percent of respondents worldwide somewhat or strongly agreed that private label brands are usually extremely good value for money.

Private label brand perception worldwide in 2014

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Source

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Release date

November 2014

Region

Worldwide

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000

Special properties

respondents across 60 countries with online access

Method of interview

Online survey

Supplementary notes

The source does not provide information about the age of the respondents.

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Statistics on " Private label market in the U.S. "

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Market overview

6

Private label retail

8

Edible private label

5

Non-edible private label

5

Consumer trends

6

Further related statistics

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