The statistic above presents the measured advertising spending of the leading national syndicated TV advertisers in the United States in 2013. Pfizer ranked second, with a spending of 176 million U.S. dollars.
Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 23, 2014). Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/
Advertising Age. "Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars)." Chart. June 23, 2014. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/
Advertising Age. (2014). Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/
Advertising Age. "Measured Advertising Spending of Leading National Syndicated Tv Advertisers in The United States in 2013 (in Million U.S. Dollars)." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/
Advertising Age, Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars) Statista, https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/ (last visited December 30, 2024)
Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars) [Graph], Advertising Age, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/244808/leading-syndicated-tv-advertisers-in-the-us/