This statistic shows the leading women's magazine brands in the United States in 2012, by brand equity as rated by consumers. Real Simple Magazine, published by Time, Inc. received the most favorable ratings, with an equity score of 57.72.
Leading women's magazine brands in the United States in 2012, by brand equity
Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (October 17, 2012). Leading women's magazine brands in the United States in 2012, by brand equity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/
Harris Interactive. "Leading women's magazine brands in the United States in 2012, by brand equity." Chart. October 17, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/
Harris Interactive. (2012). Leading women's magazine brands in the United States in 2012, by brand equity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/
Harris Interactive. "Leading Women's Magazine Brands in The United States in 2012, by Brand Equity." Statista, Statista Inc., 17 Oct 2012, https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/
Harris Interactive, Leading women's magazine brands in the United States in 2012, by brand equity Statista, https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/ (last visited July 22, 2024)
Leading women's magazine brands in the United States in 2012, by brand equity [Graph], Harris Interactive, October 17, 2012. [Online]. Available: https://www.statista.com/statistics/244569/leading-womens-magazine-brands-in-the-us-by-brand-equity/
