Breakdown of the cosmetic market worldwide 2024, by geographic zone

This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up 29 percent of the global cosmetic market. 

Global cosmetic market

Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society.

Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about 27 percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market.

Rising trends

With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.