According to industry data by Adjust, average app session length per user in 2020 grew across all verticals. In 2020, users had longer sessions on hyper casual gaming apps, spending an average of 18.78 minutes playing. Between 2019 and 2020, time spent on shopping apps experienced a modest increase of 2 percent, reaching 9.18 minutes.
Average app session length per user worldwide from 2019 to 2020, by vertical
(in minutes)
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Average app session length per user worldwide from 2019 to 2020, by vertical
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adjust. (May 19, 2021). Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes) [Graph]. In Statista. Retrieved April 24, 2025, from https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/
adjust. "Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes)." Chart. May 19, 2021. Statista. Accessed April 24, 2025. https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/
adjust. (2021). Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes). Statista. Statista Inc.. Accessed: April 24, 2025. https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/
adjust. "Average App Session Length per User Worldwide from 2019 to 2020, by Vertical (in Minutes)." Statista, Statista Inc., 19 May 2021, https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/
adjust, Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes) Statista, https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/ (last visited April 24, 2025)
Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes) [Graph], adjust, May 19, 2021. [Online]. Available: https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/
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