Revenue of the beauty & personal care market U.S. 2020-2030

The revenue in the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 16.1 billion U.S. dollars (+15.37 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 120.81 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.

Find more key insights for the revenue in countries and regions like the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Australia and the average revenue per capita in the 'Hair Care' segment of the beauty & personal care market in Hong Kong.

The Statista Market Insights cover a broad range of additional markets.

Revenue of the beauty & personal care market in the United States from 2020 to 2030 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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