This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 15, 2016). Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. "Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform." Chart. September 15, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. (2016). Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. "Worldwide Mobile App Retention Rate during The First 90 Days of Ownership as of March 2016, by Mobile Platform." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer, Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform Statista, https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/ (last visited December 23, 2024)
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform [Graph], eMarketer, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
