This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform
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eMarketer. (September 15, 2016). Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. "Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform." Chart. September 15, 2016. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. (2016). Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer. "Worldwide Mobile App Retention Rate during The First 90 Days of Ownership as of March 2016, by Mobile Platform." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
eMarketer, Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform Statista, https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/ (last visited November 15, 2024)
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform [Graph], eMarketer, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/243728/worldwide-mobile-app-user-retention-by-mobile-plaform/
