Vehicle sales of Asian car brands in the United States 2023

In 2023, Toyota was the best-selling Asian car brand in the United States, followed by Honda and Nissan. Hyundai sold roughly 796,500 vehicles under its namesake brand that year.

Leading Asian car brands in the U.S., based on sales

In 2023, Toyota continues to be the leading Asian car brand in the United States: Japan’s largest carmaker sold approximately 1.89 million units under its namesake brand in 2023. This was around 63.3 percent more than Honda, the second best-selling Asian brand in the country.

Asian brands continue to be the most successful group among the non-domestic manufacturers. This trend is further underpinned by the fact that Asian motor vehicle manufacturers are also the producers of some of the most popular car models in the United States. The best-selling Asian car models in the U.S. include the Toyota Camry, the Honda CR-V, and the Toyota Corolla. Furthermore, the Hyundai Ioniq 5 and Kia's EV6 are among the best-selling all-electric car models in the United States. The United States is the world’s second-largest market for passenger vehicles. Mid-size cars are proving increasingly popular among U.S. customers, although cross utility vehicles (CUVs) remain in high demand.