U.S. vehicle sales of North American car brands Q4 2022 & Q4 2023

In the fourth quarter of 2023, Ford maintained its place as the leading North American car brand in terms of quarterly sales. Ford Motor sold just under 462,100 Ford-badged vehicles in the fourth quarter of 2023.

American car brands dependent on light truck sales

In 2023, Ford’s F-Series truck was the best-selling light truck in the United States, while GM’s Chevrolet Silverado and Stellantis' Ram Pickup came in second and third. Annual light truck sales increased in 2023, remaining the largest light vehicle segment in the United States, along with SUVs. This popularity creates a disadvantage for other segments, including midsized and compact cars, which are mainly produced by Asian OEMs, including Toyota, Honda, and Nissan.

General Motors is the largest U.S.-based automaker

General Motors was the largest North America-based car manufacturer in 2023. GM sells vehicles under its various brands, including Chevrolet, Buick, GMC, and Cadillac. Although under the wing of a European carmaker, Chrysler is often still considered one of the Detroit Big Three automakers; Chrysler’s holding company, Stellantis, owns the Chrysler, Dodge, Jeep, and Ram brands. Meanwhile, Ford sells vehicles mainly under its Ford and Lincoln brands.