U.S. consumers planning to shop on Thanksgiving weekend by day 2024

Published by

Jan 14, 2025

In 2023, approximately 131 million people in the United States planned to shop on Black Friday. According to the source, 182 million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions)

Day	Number of people in millions
-	-
-	-
-	-
-	-
-	-

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Release date

November 2024

More information

Region

United States

Survey time period

November 1 to November 7, 2024

Number of respondents

8,135 respondents

Age group

18 years and older

Supplementary notes

The survey has a margin of error of plus or minus 1.1 percentage points.

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