In 2023, approximately 131 million people in the United States planned to shop on Black Friday. According to the source, 182 million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.
Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (November 15, 2024). Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions)." Chart. November 15, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. (2024). Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of People Who Plan to Shop on Thanksgiving Weekend in The United States in 2024, by Day (in Millions)." Statista, Statista Inc., 15 Nov 2024, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation, Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) Statista, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/ (last visited December 23, 2024)
Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) [Graph], National Retail Federation, November 15, 2024. [Online]. Available: https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/