In 2023, approximately 131 million people in the United States planned to shop on Black Friday. According to the source, 182 million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.
Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day
(in millions)
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National Retail Federation. (November 15, 2024). Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions)." Chart. November 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. (2024). Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of People Who Plan to Shop on Thanksgiving Weekend in The United States in 2024, by Day (in Millions)." Statista, Statista Inc., 15 Nov 2024, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation, Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) Statista, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/ (last visited November 21, 2024)
Number of people who plan to shop on Thanksgiving weekend in the United States in 2024, by day (in millions) [Graph], National Retail Federation, November 15, 2024. [Online]. Available: https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
