Subaru - quarterly vehicle sales in the United States Q4 2020 and Q4 2021
Subaru’s vehicle sales in the U.S.
With FY 2017 net sales of around 3.3 trillion Japanese yen, Fuji Heavy Industries might not have been on everyone’s radar when talking about cars, but its automobile manufacturing division, Subaru, had emerged as one of the fastest growing carmakers worldwide. Consequently, Fuji Heavy changed its name to Subaru Corporation in April 2017, mainly because the company is best known for its Subaru automobile division. Between January and December 2020, Subaru vehicle sales in the United States dropped by roughly 2.2 percent on the year previous to reach just under 598,500 units sold in the twelve-month period.
In addition to its growing popularity, Subaru is also one of the most profitable car brands out there, pocketing an estimated nine cents for every dollar generated in revenue. At the source of Fuji’s profitability lies the weak yen resulting from Japan’s persistent recession. With vehicle sales on the rise, it will be interesting to see if Subaru will add more capacity to its non-domestic plants in Malaysia and Lafayette, Indiana.