This statistic shows the share of consumers in the United States who said they are willing to pay more for organic or natural solutions. The results were sorted by income. During the survey, 22 percent of respondents with an annual income of less than 35,000 U.S. dollars stated they were willing to pay more for natural/organic solutions.
Share of American consumers who are willing to pay more for natural/organic products in 2018, by income
Annual income
Share of respondents
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IRI. (June 1, 2018). Share of American consumers who are willing to pay more for natural/organic products in 2018, by income [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/
IRI. "Share of American consumers who are willing to pay more for natural/organic products in 2018, by income." Chart. June 1, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/
IRI. (2018). Share of American consumers who are willing to pay more for natural/organic products in 2018, by income. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/
IRI. "Share of American Consumers Who Are Willing to Pay More for Natural/Organic Products in 2018, by Income." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/
IRI, Share of American consumers who are willing to pay more for natural/organic products in 2018, by income Statista, https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/ (last visited July 27, 2024)
Share of American consumers who are willing to pay more for natural/organic products in 2018, by income [Graph], IRI, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/243007/affluent-americans-who-said-paying-more-for-organic-food-was-worth-it/