The statistic shows the leading enticements for reading an article among Americans as of August 2012. During the Harris Interactive survey, 28 percent of respondents stated an interesting infographic made them more likely to read an online or print article.
Which of the following makes you more likely to read an online or print article?
Characteristic
Share of respondents
A catchy headline
54%
An interesting picture with the article
44%
Interesting data or research which supports the article
Multiple anwsers were possible. Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (September 25, 2012). Which of the following makes you more likely to read an online or print article? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/
Harris Interactive. "Which of the following makes you more likely to read an online or print article?." Chart. September 25, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/
Harris Interactive. (2012). Which of the following makes you more likely to read an online or print article?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/
Harris Interactive. "Which of The following Makes You More Likely to Read An Online or Print Article?." Statista, Statista Inc., 25 Sep 2012, https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/
Harris Interactive, Which of the following makes you more likely to read an online or print article? Statista, https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/ (last visited December 22, 2024)
Which of the following makes you more likely to read an online or print article? [Graph], Harris Interactive, September 25, 2012. [Online]. Available: https://www.statista.com/statistics/242990/top-enticements-for-reading-an-article-in-the-us/