U.S. online shopping preference 2017, by age group

Published by Statista Research Department, Mar 24, 2025
This statistic gives information on the online shopping preference in the United States as of 2017, sorted by generation. During the survey period, it was found 67 percent of Millennial shoppers preferred to search and purchase on ecommerce sites rather than in store.

Online shopping preference in the United States as of 2017, by age group

CharacteristicShare of respondents who prefer online shopping
Millennials 67%
Generation X 56%
Baby Boomers 41%
Seniors 28%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents who prefer online shopping67%67%56%56%41%41%28%28%MillennialsGeneration XBaby BoomersSeniors
0%10%20%30%40%50%60%70%80%

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Release date

July 2017

Region

United States

Survey time period

2017

Number of respondents

1,005 respondents

Age group

18 years and older

Special properties

online shoppers who have made an online purchase in the past six months

Method of interview

Online survey

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