This statistic presents the share of digital in luxury brands total advertising spending worldwide in 2018, by subsector. According to the source, luxury hospitality sector was expected to devote half of their advertising budgets to digital ads in 2018. All in all, luxury brands digital spending was projected to account for 33 percent of total ad expenditures that year.
Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector
Data based on the following 23 markets: Australia, Brazil, China, Colombia, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, the United Arab Emirates, the UK and the USA.
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MarketingCharts. (May 21, 2018). Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/
MarketingCharts. "Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector." Chart. May 21, 2018. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/
MarketingCharts. (2018). Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/
MarketingCharts. "Share of Digital in Luxury Brands Total Advertising Spending Worldwide in 2018, by Subsector." Statista, Statista Inc., 21 May 2018, https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/
MarketingCharts, Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector Statista, https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/ (last visited November 25, 2024)
Share of digital in luxury brands total advertising spending worldwide in 2018, by subsector [Graph], MarketingCharts, May 21, 2018. [Online]. Available: https://www.statista.com/statistics/242431/luxury-brands--allocation-of-us-digital-branding-advertising-budget/
