eBay: quarterly active buyers worldwide 2010-2024

In the second quarter of 2024, U.S.-based e-commerce platform eBay had some 132 million active buyers worldwide, the same number of buyers since the same quarter in the previous year. 

Engaging buyers on all devices

As of April 2023, Amazon was by far the most popular e-commerce and shopping website in the United States, driving close to 45 percent of desktop traffic in this category. eBay, however, stood out as its main competitor, with over 10 percent of visits via this device. Among mobile users, eBay was also one of the most downloaded shopping apps in the North American country, with over ten million downloads recorded in 2022.

Customer satisfaction over time

In its more than two decades of operation, eBay has been able to maintain a consistently high level of customer satisfaction. From 2000 to 2023, the American Customer Service Index has recorded eBay's level of customer satisfaction. Out of a total of 100 points, eBay scored the lowest satisfaction rate in 2015, when it earned 75 index points. Meanwhile, the online marketplace reached its highest level in 2004, when it scored a total of 84 points.