eBay: number of active buyers 2024

In the third quarter of 2024, U.S.-based e-commerce platform eBay had some 133 million active buyers worldwide, a slight increase over the previous quarter.

Engaging buyers on all devices

As of December 2023, Amazon was by far the most popular e-commerce and shopping website in the United States, driving over 45 percent of desktop traffic in this category. eBay, however, stood out as its main competitor, with nearly 10 percent of visits via this device. Among mobile users, eBay was also one of the most downloaded shopping apps in the North American country, with over nine million downloads recorded in 2023.

Customer satisfaction over time

In its more than two decades of operation, eBay has been able to maintain a consistently high level of customer satisfaction. From 2000 to 2023, the American Customer Service Index has recorded eBay's level of customer satisfaction. Out of a total of 100 points, eBay scored the lowest satisfaction rate in 2015, when it earned 75 index points. Meanwhile, the online marketplace reached its highest level in 2004, when it scored a total of 84 points.

Number of eBay's total active buyers from 1st quarter 2010 to 3rd quarter 2024 (in millions)

Characteristic	Active user accounts in millions
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Release date

October 2024

More information

Region

Worldwide

Survey time period

Q1 2010 to Q3 2024

Special properties

TTM active buyers

Supplementary notes

The source adds the following note: "All buyers who successfully closed a transaction on our Marketplace platform within the previous 12-month period. Buyers may register more than once, and as a result, may have more than one account."
Figures prior Q3 2024 were taken from earlier releases.

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