The timeline presents the digital advertising expenditure per internet user worldwide in 2010 and 2011 and provides a forecast for the spending until 2016. According to the source digital advertising spending will amount to 50 U.S. dollars per internet user in 2013. Total digital advertising expenditures are expected to reach 252 billion U.S. dollars in 2018.
Global digital advertising spending per internet user from 2010 to 2016
(in U.S. dollars)
includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets, and includes all various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingDirecto.com. (September 10, 2012). Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/
MarketingDirecto.com. "Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars)." Chart. September 10, 2012. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/
MarketingDirecto.com. (2012). Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/
MarketingDirecto.com. "Global Digital Advertising Spending per Internet User from 2010 to 2016 (in U.S. Dollars)." Statista, Statista Inc., 10 Sep 2012, https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/
MarketingDirecto.com, Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars) Statista, https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/ (last visited December 30, 2024)
Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars) [Graph], MarketingDirecto.com, September 10, 2012. [Online]. Available: https://www.statista.com/statistics/242199/global-digital-ad-spending-per-internet-user/
