In the fourth quarter of 2019, the Groupon's average TTM gross profit per active customer were 27.19 US dollars, down from 27.42 US dollars in the corresponding quarter of the previous year. As of the fourth quarter of 2019, Groupon had 43.6 million active customers worldwide.
Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019
(in U.S. dollars)
Characteristic
TTM gross billings per average active customer in U.S. dollars
During the first quarter 2018, we updated the calculation of TTM Gross Profit / Active Customer to reflect active customers as of the end of the period, rather than the average of active customers as of the beginning and end of period, in the denominator of the calculation. Because our active customer metrics are based on purchases over a TTM period, we believe that this change improves the usefulness of this metric. The prior period amounts have been updated to reflect this change.
Data was not included in the Q1 2020 earnings release.
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Groupon. (February 18, 2020). Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/
Groupon. "Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019 (in U.S. dollars)." Chart. February 18, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/
Groupon. (2020). Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/
Groupon. "Groupon's Trailing Twelve Months Gross Profit per Average Active Customer from 3rd Quarter 2017 to 4th Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/
Groupon, Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/ (last visited January 08, 2025)
Groupon's trailing twelve months gross profit per average active customer from 3rd quarter 2017 to 4th quarter 2019 (in U.S. dollars) [Graph], Groupon, February 18, 2020. [Online]. Available: https://www.statista.com/statistics/242055/groupons-ttm-gross-billingsper-average-active-customer/
