This timeline shows Nike's revenue in Greater China from 2009 to 2023, by segment. In 2023, Nike's footwear revenue from Greater China amounted to about 5.43 billion U.S. dollars. This was just slightly more than in the previous year. Apparel and equipment revenues also fell slowly in 2023. The share of footwear sales have increased over time. In 2023 they were worth thrice the other two categories combined.
Nike outside the U.S.
Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America was Nike’s largest market in 2023, generating 21.6 billion U.S. dollars. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operated slightly over 660 stores outside of the United States in 2023.
Topping the table
This worldwide success and recognition led to Nike being the most valuable apparel brand in 2022. Nike had a brand value of over 33 billion U.S. dollars. This was an increase of roughly 10 percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and Zara came seventh.
Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment
(in million U.S. dollars)
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Nike. (July 20, 2023). Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/
Nike. "Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars)." Chart. July 20, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/
Nike. (2023). Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/
Nike. "Nike's Revenue in Greater China from The Fiscal Years of 2009 to 2023, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/
Nike, Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/ (last visited July 03, 2024)
Nike's revenue in Greater China from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) [Graph], Nike, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/