This timeline presents Nike's North American revenue from 2009 to 2023, by segment. Nike's North American revenue from footwear amounted to nearly 15 billion U.S. dollars in 2023, which was far greater than that of the apparel and equipment segments combined. All three segments saw growth in comparison to the previous year.
A broad portfolio
Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear.
Nike shoes
And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.
Nike's North American revenue from the fiscal years of 2009 to 2023, by segment
(in million U.S. dollars)
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Nike. (July 20, 2023). Nike's North American revenue from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/
Nike. "Nike's North American revenue from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars)." Chart. July 20, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/
Nike. (2023). Nike's North American revenue from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/
Nike. "Nike's North American Revenue from The Fiscal Years of 2009 to 2023, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/
Nike, Nike's North American revenue from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/ (last visited July 03, 2024)
Nike's North American revenue from the fiscal years of 2009 to 2023, by segment (in million U.S. dollars) [Graph], Nike, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/241706/nikes-us-sales-by-product-category-since-2007/