Nike's North American revenue 2009-2024, by segment

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year.

A broad portfolio

Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear.

Nike shoes

And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.