This graph presents Nike's net income worldwide from 2005 to 2023. In 2023, Nike's global net income amounted to just over five billion U.S. dollars. This represents a decrease of approximately one billion dollars from the previous year.
Nike
US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed over 83,000 people and operated more than 1,000 retail stores worldwide in 2023. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.
Sporting competition
Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.
A lucrative market
Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. The global activewear market was estimated to be worth approximately 380 billion U.S. dollars in 2022, and is forecast to continue growing. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
Nike's net income worldwide from the fiscal years of 2005 to 2023
(in million U.S. dollars)
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Nike. (July 20, 2023). Nike's net income worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/
Nike. "Nike's net income worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars)." Chart. July 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/
Nike. (2023). Nike's net income worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/
Nike. "Nike's Net Income Worldwide from The Fiscal Years of 2005 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/
Nike, Nike's net income worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/ (last visited July 22, 2024)
Nike's net income worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) [Graph], Nike, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/