As of May 2022, North America had the highest active Facebook usage rate with 82.3 percent of the population accessing the social media platform. Overall, Facebook penetration was lowest in Africa, where only 20.83 percent of the population used the social network. In addition, the global penetration rate of Facebook was just under 40 percent.
Percentage of global population using Facebook as of January 2022, by region
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Internet World Stats, & Facebook. (May 25, 2022). Percentage of global population using Facebook as of January 2022, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, und Facebook. "Percentage of global population using Facebook as of January 2022, by region." Chart. May 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, Facebook. (2022). Percentage of global population using Facebook as of January 2022, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, and Facebook. "Percentage of Global Population Using Facebook as of January 2022, by Region." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats & Facebook, Percentage of global population using Facebook as of January 2022, by region Statista, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/ (last visited December 22, 2024)
Percentage of global population using Facebook as of January 2022, by region [Graph], Internet World Stats, & Facebook, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/