As of May 2022, North America had the highest active Facebook usage rate with 82.3 percent of the population accessing the social media platform. Overall, Facebook penetration was lowest in Africa, where only 20.83 percent of the population used the social network. In addition, the global penetration rate of Facebook was just under 40 percent.
Percentage of global population using Facebook as of January 2022, by region
Characteristic
Share of population using Facebook
North America
82.3%
Latin America / Caribbean
77.8%
Europe
67.6%
Oceania / Australia
65.6%
Middle East
57.3%
Worldwide
39.8%
Asia*
24.8%
Africa
20.83%
Created with Highcharts 7.2.2Share of population using Facebook82.3%82.3%77.8%77.8%67.6%67.6%65.6%65.6%57.3%57.3%39.8%39.8%24.8%24.8%20.83%20.83%North AmericaLatin America / CaribbeanEuropeOceania / AustraliaMiddle EastWorldwideAsia*Africa
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Internet World Stats, & Facebook. (May 25, 2022). Percentage of global population using Facebook as of January 2022, by region [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, und Facebook. "Percentage of global population using Facebook as of January 2022, by region." Chart. May 25, 2022. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, Facebook. (2022). Percentage of global population using Facebook as of January 2022, by region. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, and Facebook. "Percentage of Global Population Using Facebook as of January 2022, by Region." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats & Facebook, Percentage of global population using Facebook as of January 2022, by region Statista, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/ (last visited May 15, 2025)
Percentage of global population using Facebook as of January 2022, by region [Graph], Internet World Stats, & Facebook, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
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