The subscriber churn rate of Spotify worldwide amounted to 4.8 percent in the final quarter of 2019, down from 5.2 percent in the corresponding quarter of the previous year. Cmulative figures for 2019 are not available, but in the annual churn rate amounted to 19.8 percent, which the source noted was partially due to promotional trials. Whilst such trials draw in new subscribers, many of whom tend to convert, Spotify counts paid trialists in its subscriber numbers, meaning that those who do not convert then become churned subscribers.
Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019
(in millions)
Characteristic
Churn rate
Q4 2019
4.8%
Q4 2018
5.2%
Q3 2018
5.6%
Q2 2018
5.8%
0%1%2%3%4%5%6%7%
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MIDiA Research. (February 15, 2020). Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019 (in millions) [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/
MIDiA Research. "Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019 (in millions)." Chart. February 15, 2020. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/
MIDiA Research. (2020). Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019 (in millions). Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/
MIDiA Research. "Quarterly Subscriber Churn Rate of Spotify Worldwide from 2nd Quarter 2018 to 4th Quarter 2019 (in Millions)." Statista, Statista Inc., 15 Feb 2020, https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/
MIDiA Research, Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019 (in millions) Statista, https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/ (last visited April 26, 2025)
Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019 (in millions) [Graph], MIDiA Research, February 15, 2020. [Online]. Available: https://www.statista.com/statistics/241424/dau-and-mau-of-spotifys-facebook-app/
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