![Stephanie Chevalier](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1654_1712238975.png)
Gen Z’s preferred platforms for shopping/product discovery in the U.S. 2023
When asked which social media platform they had used for shopping and/or product discovery in the past month, more than half of surveyed U.S. Gen Z respondents cited TikTok and Instagram. Furthermore, nearly three in ten mentioned TikTok as their go-to platform for these activities, while 23 percent chose Instagram.