When asked which social media platform they had used for shopping and/or product discovery in the past month, more than half of surveyed U.S. Gen Z respondents cited TikTok and Instagram. Furthermore, nearly three in ten mentioned TikTok as their go-to platform for these activities, while 23 percent chose Instagram.
Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023
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eMarketer. (October 27, 2023). Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/
eMarketer. "Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023." Chart. October 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/
eMarketer. (2023). Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/
eMarketer. "Share of U.S. Gen Z Social Media Users Using Social Media for Shopping/Product Discovery as of July 2023." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/
eMarketer, Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023 Statista, https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/ (last visited December 21, 2024)
Share of U.S. Gen Z social media users using social media for shopping/product discovery as of July 2023 [Graph], eMarketer, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/241389/gen-z-preferred-platforms-for-shopping-product-discovery-us/
