This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021
(in billion U.S. dollars)
Characteristic
Mobile in-app advertising
Mobile app store
2021*
201.1
139.1
2017*
101.4
82.2
2016
72.4
61.8
Created with Highcharts 7.2.2Revenue per download72.472.4101.4101.4201.1201.161.861.882.282.2139.1139.1Mobile in-app advertisingMobile app store20162017*2021*
050100150200250
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Data.ai. (June 27, 2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. "Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)." Chart. June 27, 2017. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. (2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. "Gross Expenditure on In-app Advertising and Mobile App Stores Worldwide in 2016, 2017 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2017, https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai, Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/241245/gross-app-spending/ (last visited January 21, 2025)
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) [Graph], Data.ai, June 27, 2017. [Online]. Available: https://www.statista.com/statistics/241245/gross-app-spending/
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