This graph depicts leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014. In 2014, 89.8 percent of U.S. consumers based their primary supermarket choice on a high-quality fruits and vegetables department. The features 'clean, neat store' and 'accurate shelf tags' rounded off the leading three features of a supermarket.
Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014
* Share of consumers who rated each factor as 'very important'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 75.8 percent of respondents were female.
The original source does not give any information regarding the age of respondents.
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National Grocers Association. (February 24, 2015). Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/
National Grocers Association. "Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014." Chart. February 24, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/
National Grocers Association. (2015). Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/
National Grocers Association. "Leading Factors in Consumer Selection of Primary Supermarkets in The United States in 2013 and 2014." Statista, Statista Inc., 24 Feb 2015, https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/
National Grocers Association, Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014 Statista, https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/ (last visited November 21, 2024)
Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014 [Graph], National Grocers Association, February 24, 2015. [Online]. Available: https://www.statista.com/statistics/241139/leading-factors-in-us-consumer-selection-of-supermarkets/
