Pinterest usage penetration in the United States 2020, by age group

Published by
Stacy Jo Dixon,
Apr 28, 2022
As of the third quarter of 2020, 40 percent of U.S. internet users aged 46 to 55 years used the visual bookmarking platform Pinterest. Only 23 percent of internet users aged 15 to 25 years reported the same.

Percentage of U.S. internet users who use Pinterest as of 3rd quarter 2020, by age group

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Release date

September 2020

Region

United States

Survey time period

Q3 2020

Number of respondents

2,000+

Age group

15 years and older

Method of interview

Online panel

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Overview

6

Benchmark

8

Usage

4

Facebook

6

Instagram

6

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

7

Opinions

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Further related statistics

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Topics

PinterestE-commerce worldwideInternet usage worldwideMobile internet usage worldwideFacebook
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Starter Account

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per month, billed annually 1
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