Consumer suggestions for improvements to wireless mobile devices, global survey 2012

The best way to improve my mobile wireless device would be to...?

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Release date

August 2012

Region

Worldwide

Survey time period

June 29 to July 28, 2012

Number of respondents

4,700*

Age group

18 years and older

Special properties

Wireless mobile technology consumers including a small sample of elites**

Method of interview

Online survey

Supplementary notes

* The global online survey was conducted with 4,700 respondents in 7 countries. Part of the sample in each country included 'elites'. Sample sizes were as follows; The United States (n=1,000, elites: n=100), Brazil (n=500, elites: n=100), China (n=500, elites: n=100), India (n=500, elites: n=100), Indonesia (n=500, elites: n=100), Korea (n=500, elites: n=100), and the United Kingdom (n=500, elites: n=100). An identical survey was administered by telephone in South Africa with 300 respondents, 50 of which were classed as elites.

** Classification of elites: high income/wealth, highly educated, regularly follow current events.

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