Consumer suggestions for improvements to wireless mobile devices, global survey 2012

Published by Statista Research Department, Aug 16, 2012

This statistic illustrates U.S. and global consumers' suggestions for possible improvements to their wireless mobile devices. In 2012, 62 percent of consumers in the United States said the best way to improve their wireless mobile device would be to give it a longer battery life.

The best way to improve my mobile wireless device would be to...?

Characteristic	All	United States
Give it a longer battery life	71%	62%
Sell it for a lower price	44%	45%
Give it a bigger screen	41%	32%
Make it sturdier	31%	23%
Improve the voice recognition technology	29%	15%
Make it smaller in size	14%	5%
None of these	5%	12%
Other	4%	5%

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Release date

August 2012

More information

Region

Worldwide

Survey time period

June 29 to July 28, 2012

Number of respondents

4,700*

Age group

18 years and older

Special properties

Wireless mobile technology consumers including a small sample of elites**

Method of interview

Online survey

Supplementary notes

* The global online survey was conducted with 4,700 respondents in 7 countries. Part of the sample in each country included 'elites'. Sample sizes were as follows; The United States (n=1,000, elites: n=100), Brazil (n=500, elites: n=100), China (n=500, elites: n=100), India (n=500, elites: n=100), Indonesia (n=500, elites: n=100), Korea (n=500, elites: n=100), and the United Kingdom (n=500, elites: n=100). An identical survey was administered by telephone in South Africa with 300 respondents, 50 of which were classed as elites.

** Classification of elites: high income/wealth, highly educated, regularly follow current events.

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