Social network penetration India 2018-2028

Published by
Tanushree Basuroy,
Dec 18, 2023
The social media user penetration in India was forecast to continuously increase between 2023 and 2028 by 22.4 percentage points. According to this forecast in 2028, the penetration rate will have increased for the fifth consecutive year to 83.16 percent. Notably, the social media user penetration was continuously increasing over the past years.

Social network user penetration in India from 2018 to 2020, with estimates until 2028

CharacteristicShare of population
2028 83.16%
2027 80.14%
2026 76.48%
2025 72.08%
2024 66.85%
2023 60.72%
2022 53.71%
2021 45.89%
2020 37.6%
2019 28.97%
2018 19.93%
Showing entries 1 to 11 (11 entries in total)
Created with Highcharts 7.2.2Share of population19.93%19.93%28.97%28.97%37.6%37.6%45.89%45.89%53.71%53.71%60.72%60.72%66.85%66.85%72.08%72.08%76.48%76.48%80.14%80.14%83.16%83.16%20182019202020212022202320242025202620272028
0%20%40%60%80%100%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2023

Region

India

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Internet usage in the BRIC countries
  • 56 page/s
  • English
  • pptx
  • Detailed references

Everything on "Internet usage in the BRIC countries" in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Internet usage in the BRIC countries "

Other statistics that may interest you Internet usage in the BRIC countries

Online access

8

Social media

8

Mobile internet

8

Further related statistics

17

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Internet usage in BRICIndiaChinaBrazilE-commerce in BRIC
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.