This statistic presents barriers to success in business-to-business marketing, as reported by B2B marketers in 2011. The MarketingSherpa survey revealed that 30 percent of the respondents considered the economic climate as the greatest barrier to B2B marketing success.
Which of the following do you consider the greatest barrier to B2B marketing success?*
* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey. Multiple answers were possible.
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MarketingSherpa. (October 7, 2011). Which of the following do you consider the greatest barrier to B2B marketing success?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/
MarketingSherpa. "Which of the following do you consider the greatest barrier to B2B marketing success?*." Chart. October 7, 2011. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/
MarketingSherpa. (2011). Which of the following do you consider the greatest barrier to B2B marketing success?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/
MarketingSherpa. "Which of The following Do You Consider The Greatest Barrier to B2b Marketing Success?*." Statista, Statista Inc., 7 Oct 2011, https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/
MarketingSherpa, Which of the following do you consider the greatest barrier to B2B marketing success?* Statista, https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/ (last visited October 02, 2024)
Which of the following do you consider the greatest barrier to B2B marketing success?* [Graph], MarketingSherpa, October 7, 2011. [Online]. Available: https://www.statista.com/statistics/240825/barriers-to-success-in-b2b-marketing-in-the-us/