During a 2022 survey, buyer-driven, cross-channel campaigns were the most used strategic approach among business-to-business (B2B) marketers in the United Kingdom and the United States, named by 54 percent of respondents. Acount-based marketing (ABM) and account-based experience (ABX) were used by 27 percent of B2B marketers.
Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022
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Various sources (Integrate). (October 12, 2022). Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). "Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022." Chart. October 12, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). (2022). Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). "Strategic Marketing Approaches Used by Business-to-business (B2b) Marketers in The United Kingdom and The United States as of September 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate), Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 Statista, https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/ (last visited July 22, 2024)
Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 [Graph], Various sources (Integrate), October 12, 2022. [Online]. Available: https://www.statista.com/statistics/240820/b2b-marketing-priorities-in-the-us/