The source forecast that, in 2024, advertising spending on social media will increase by 12.8 percent. Connected TV (CTV) and retail media rounded up the top three with projected growth rates of 12.1 and 10.5 percent, respectively – also the only three media with a double-digit expansion expected for that year. According to the same source, politics, non-profit organizations, and financial services will be advertiser categories with the highest growth in ad expenditure in 2024.
Annual change in advertising spending worldwide in 2023 and 2024, by medium
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WARC. (August 31, 2023). Annual change in advertising spending worldwide in 2023 and 2024, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. "Annual change in advertising spending worldwide in 2023 and 2024, by medium." Chart. August 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. (2023). Annual change in advertising spending worldwide in 2023 and 2024, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. "Annual Change in Advertising Spending Worldwide in 2023 and 2024, by Medium." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC, Annual change in advertising spending worldwide in 2023 and 2024, by medium Statista, https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/ (last visited July 22, 2024)
Annual change in advertising spending worldwide in 2023 and 2024, by medium [Graph], WARC, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/