According to forecasts released in August 2024, digital retail media advertising spending worldwide will grow by an estimated 21.3 percent that year. Connected TV (CTV) and social media will follow, with global ad revenues increasing 19.6 and 14.2 percent in 2024, respectively.
Annual change in advertising spending worldwide in 2024, by medium
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WARC. (August 23, 2024). Annual change in advertising spending worldwide in 2024, by medium [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. "Annual change in advertising spending worldwide in 2024, by medium." Chart. August 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. (2024). Annual change in advertising spending worldwide in 2024, by medium. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC. "Annual Change in Advertising Spending Worldwide in 2024, by Medium." Statista, Statista Inc., 23 Aug 2024, https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
WARC, Annual change in advertising spending worldwide in 2024, by medium Statista, https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/ (last visited December 21, 2024)
Annual change in advertising spending worldwide in 2024, by medium [Graph], WARC, August 23, 2024. [Online]. Available: https://www.statista.com/statistics/240679/global-advertising-spending-growth-by-medium/
