Touchpoints when buying a car in China 2011

Touchpoints when buying a car in China 2011

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Release date

May 2011

Region

China

Survey time period

2011

Supplementary notes

The data are based on the results of an online survey of around 1,099 people in China. The survey took place in April 2011 and collected data from people who had purchased a car in the last 16 months or who plan to purchase a car in the next 12 months.

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