Leading online retailers during the holiday season in the U.S. 2020, by market share

Published by
Stephanie Chevalier,
Feb 15, 2023
In 2020, Amazon alone accounted for over 40 percent of holiday online sales in the United States, making the e-commerce giant the leading retailer of the season. Walmart and Target followed, with a market share of 5.1 percent and 3.8 percent, respectively.

Leading online retailers during the holiday season in the United States in 2020, by market share

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Release date

January 2021

Region

United States

Survey time period

September 28, 2020 to January 5, 2021

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

Further related statistics

9

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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