This statistic shows the expectations towards TV home improvement commercials by U.S. consumers in 2011. The Farnsworth Group's survey revealed that 83 percent of U.S. consumers expected that TV commercials about home improvement stores informed them about the stores current specials and sales.
What types of information do you expect to see in TV commericals for home improvement stores?
Homeowners of single family homes; DIY levels of light, moderate, heavy and professional
Method of interview
Online survey
Supplementary notes
The age group of the respondents was 21 to 64 years old.
Includes top responses. Due to multiple responses, totals may exceed 100 percent.
The original question posed by the source was: "What type of information do you expect to see in television commercials for hardware, home improvement or building supply stores?"
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The Farnsworth Group. (July 15, 2011). What types of information do you expect to see in TV commericals for home improvement stores? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/
The Farnsworth Group. "What types of information do you expect to see in TV commericals for home improvement stores?." Chart. July 15, 2011. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/
The Farnsworth Group. (2011). What types of information do you expect to see in TV commericals for home improvement stores?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/
The Farnsworth Group. "What Types of Information Do You Expect to See in Tv Commericals for Home Improvement Stores?." Statista, Statista Inc., 15 Jul 2011, https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/
The Farnsworth Group, What types of information do you expect to see in TV commericals for home improvement stores? Statista, https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/ (last visited October 02, 2024)
What types of information do you expect to see in TV commericals for home improvement stores? [Graph], The Farnsworth Group, July 15, 2011. [Online]. Available: https://www.statista.com/statistics/240280/expectations-towards-tv-home-improvement-commercials-by-us-consumers/