Percent of home improvement ads read in local papers by U.S. consumers 2011

Published by Statista Research Department, Jul 15, 2011
This statistic shows the percent of home improvement ads read in local papers by U.S. consumers in 2011. The Farnsworth Group's survey revealed that 80 percent of the U.S. consumers checked out home improvement advertisements in 2011.

Do you regularly check out the hardware or home improvement store ads that come inserted in your local paper?

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Source

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Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.

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Overview

6

Leading retailers

7

Indoor home improvement

7

Outdoor home improvement

8

Consumer expenditure

8

Home improvement trends

6

Further related statistics

10

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