This statistic shows the advertising usage of the U.S. home improvement industry in 2011, broken down by product category. The Farnsworth Group's survey revealed that 73 percent of the U.S. single family homeowners were likely to use outdoor living products advertising.
Advertising usage of the U.S. home improvement industry in 2011, by product category
Homeowners of single family homes; DIY levels of light, moderate, heavy and professional
Method of interview
Online survey
Supplementary notes
* Share of respodents rating their likelihood to use advertising an 8, 9 or 10 on a scale of 1 to 10, where 1 is "not at all likely" and 10 is "extremely likely".
The age group of the respondents was 21 to 64 years old.
Due to mulitiple responses, totals may exceed 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Farnsworth Group. (July 15, 2011). Advertising usage of the U.S. home improvement industry in 2011, by product category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/
The Farnsworth Group. "Advertising usage of the U.S. home improvement industry in 2011, by product category." Chart. July 15, 2011. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/
The Farnsworth Group. (2011). Advertising usage of the U.S. home improvement industry in 2011, by product category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/
The Farnsworth Group. "Advertising Usage of The U.S. Home Improvement Industry in 2011, by Product Category." Statista, Statista Inc., 15 Jul 2011, https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/
The Farnsworth Group, Advertising usage of the U.S. home improvement industry in 2011, by product category Statista, https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/ (last visited October 02, 2024)
Advertising usage of the U.S. home improvement industry in 2011, by product category [Graph], The Farnsworth Group, July 15, 2011. [Online]. Available: https://www.statista.com/statistics/240206/advertising-usage-of-the-us-home-improvement-industry-by-product-category/