Reasons for using home improvement advertisements by U.S. consumers 2011

Published by Statista Research Department, Jul 15, 2011
This statistic shows the reasons for using home improvement advertisements by U.S. consumers in 2011. The Farnsworth Group's survey revealed that 67 percent of U.S. consumers looked at home improvement advertisements to see if a specific product they needed was on sale.

What are the situations where you use advertising?

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Source

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Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.
Includes top responses. Due to mulitiple responses, totals may exceed 100 percent.

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Statistics on " DIY and home improvement market in France "

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Overview

6

Leading retailers

7

Indoor home improvement

7

Outdoor home improvement

8

Consumer expenditure

8

Home improvement trends

6

Further related statistics

10

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DIY, home improvement and furniture retail in ScandinaviaHome improvement in the U.S.IKEADIY and home improvement in EuropeDIY and home improvement market in the UK
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