Use of advertising when purchasing home improvement products in the U.S. 2011

Published by Statista Research Department, Jul 15, 2011
This statistic shows the use of advertising when purchasing home improvement products in the United States in 2011. The Farnsworth Group survey revealed that 47 percent of the respondents used advertising more than half of the time they shopped to purchase home improvement products.

How frequently do you use advertising for hardware, home improvement or building supply products?

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Source

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Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.

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Overview

6

Leading retailers

7

Indoor home improvement

7

Outdoor home improvement

8

Consumer expenditure

8

Home improvement trends

6

Further related statistics

10

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