This statistic presents the ways in which connected TV viewers encounter ads while watching streamed video content from the internet on a TV screen in the United States in 2012. The YuMe survey revealed that 57 percent of the respondents stated that they had encountered video ads that appeared before the video, TV show or movie they wanted to watch had started.
In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen?
Characteristic
Share of respondents
Video ads that appear before the video, TV show or move starts
57%
Video ads that appear during the video, TV show or movie I am watching
50%
Graphic or image ads that appear somewhere else on the website when watching a video in a website
36%
Graphic or image ads that appear superimposed over the video I am watching
31%
I have never noticed ads when I am watching video, TV shows or movies from the internet on a TV screen
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YuMe. (August 20, 2012). In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/
YuMe. "In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen?." Chart. August 20, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/
YuMe. (2012). In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/
YuMe. "In Which of The following Ways Do You Encounter Ads When You Are Watching Streamed Video Content from The Internet on a Tv Screen?." Statista, Statista Inc., 20 Aug 2012, https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/
YuMe, In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen? Statista, https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/ (last visited October 02, 2024)
In which of the following ways do you encounter ads when you are watching streamed video content from the Internet on a TV screen? [Graph], YuMe, August 20, 2012. [Online]. Available: https://www.statista.com/statistics/239974/ways-in-which-connected-tv-viewers-encounter-ads-in-the-us/
