Drivers of fresh produce impulse purchases in the United States in 2017

Published by
M. Shahbandeh,
Mar 1, 2018
This statistic depicts the factors influencing fresh fruit and vegetable impulse purchases in the United States in 2017. Based on the results of the survey, 58 percent of respondents stated that eye-catching displays were what drove them to make an impulse produce purchase.

Factors influencing fresh fruit and vegetable impulse purchases in the United States in 2017

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Source

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Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

An impulse purchase is defined as an unplanned decision made just before purchasing the item.
The source does not provide information regarding the methodology.
Multiple answers were possible.

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