This statistic depicts the influences contributing to apparel sales in the United States from 2004 to 2010 and provides a forecast from 2011 to 2016, by type. In 2008, 7 percent of apparel sales were online influenced.
Apparel Industry
Despite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes.
Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of apparel for men and women.
Apparel remains largely a discretionary purchase compared to other consumer goods, making it more prone to economic shocks. The global apparel market has been shaped by three contrasting regional movements - robust growth in emerging markets, fragile recovery in the United States, and a sharp slowdown in Western Europe.
Apparel retail sales in the United States from 2004 to 2016, by type
* Forecast The source does not provide information regarding percentage points exceeding 100 percent. The source does not provide information regarding the missing percentage points to 100 percent.
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Google, & Compete. (July 18, 2012). Apparel retail sales in the United States from 2004 to 2016, by type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/
Google, und Compete. "Apparel retail sales in the United States from 2004 to 2016, by type." Chart. July 18, 2012. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/
Google, Compete. (2012). Apparel retail sales in the United States from 2004 to 2016, by type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/
Google, and Compete. "Apparel Retail Sales in The United States from 2004 to 2016, by Type." Statista, Statista Inc., 18 Jul 2012, https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/
Google & Compete, Apparel retail sales in the United States from 2004 to 2016, by type Statista, https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/ (last visited November 22, 2024)
Apparel retail sales in the United States from 2004 to 2016, by type [Graph], Google, & Compete, July 18, 2012. [Online]. Available: https://www.statista.com/statistics/239827/apparel-retail-sales-in-the-us-by-type/