Wholesale vehicle sales of the Ford Motor Company by region 2019-2022

In 2022, Ford's vehicle wholesales increased for the first time in five years to about 4.2 million units. The Ford Motor Company had a poor spell in China between 2016 and 2019 as the national economy slowed slightly and vehicle sales stagnated. In 2020, Chinese wholesales further dropped, partly as demand plummeted amid national lockdowns due to the COVID-19 pandemic. China had been one of the few regions in which Ford saw sales increase in 2021 from around 617,000 to 649,000. China and Australia are the largest APAC markets for Ford.

Sales woes in the Asia-Pacific region

China, one of Ford’s largest markets began struggling in 2017. Although new vehicle sales have been slightly lower in 2017 and 2019 across the globe, China has been particularly difficult for America's largest automotive manufacturers, the Ford Motor Company and General Motors. German and Japanese manufacturers have not experienced the same woes as of October 2019. Ford operates in China under a joint venture with one of China’s leading automobile manufacturers - Changan Ford Automobile Co., Ltd. Now, Ford is making investments into electrification and automation, both key to the Chinese market.