In 2022, Ford's vehicle wholesales increased for the first time in five years to about 4.2 million units. The Ford Motor Company had a poor spell in China between 2016 and 2019 as the national economy slowed slightly and vehicle sales stagnated. In 2020, Chinese wholesales further dropped, partly as demand plummeted amid national lockdowns due to the COVID-19 pandemic. China had been one of the few regions in which Ford saw sales increase in 2021 from around 617,000 to 649,000. China and Australia are the largest APAC markets for Ford.
Sales woes in the Asia-Pacific region
China, one of Ford’s largest markets began struggling in 2017. Although new vehicle sales have been slightly lower in 2017 and 2019 across the globe, China has been particularly difficult for America's largest automotive manufacturers, the Ford Motor Company and General Motors. German and Japanese manufacturers have not experienced the same woes as of October 2019. Ford operates in China under a joint venture with one of China’s leading automobile manufacturers - Changan Ford Automobile Co., Ltd. Now, Ford is making investments into electrification and automation, both key to the Chinese market.
Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment
(in 1,000 units)
Characteristic
North America
Europe
China
South America
Other
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Ford. (February 2, 2023). Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment (in 1,000 units) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. "Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment (in 1,000 units)." Chart. February 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. (2023). Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment (in 1,000 units). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. "Number of Ford Motor Company Vehicles Sold by Wholesale between Fy 2019 and Fy 2022, by Regional Segment (in 1,000 Units)." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford, Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment (in 1,000 units) Statista, https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/ (last visited August 24, 2024)
Number of Ford Motor Company vehicles sold by wholesale between FY 2019 and FY 2022, by regional segment (in 1,000 units) [Graph], Ford, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
