This statistic presents the distribution of online shoppers in the United States as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30 percent of online shoppers in the United States.
Distribution of online shoppers in the United States as of December 2017, by age group
*Millennials: ages 18-34
Gen X: ages 35-54
Boomers: ages 55-74
75+: consumers aged 75 and above.
Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.
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Verto Analytics. (February 15, 2018). Distribution of online shoppers in the United States as of December 2017, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. "Distribution of online shoppers in the United States as of December 2017, by age group." Chart. February 15, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. (2018). Distribution of online shoppers in the United States as of December 2017, by age group. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. "Distribution of Online Shoppers in The United States as of December 2017, by Age Group." Statista, Statista Inc., 15 Feb 2018, https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics, Distribution of online shoppers in the United States as of December 2017, by age group Statista, https://www.statista.com/statistics/239428/online-buyers-age-distribution/ (last visited December 26, 2024)
Distribution of online shoppers in the United States as of December 2017, by age group [Graph], Verto Analytics, February 15, 2018. [Online]. Available: https://www.statista.com/statistics/239428/online-buyers-age-distribution/
