This statistic presents the distribution of online shoppers in the United States as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30 percent of online shoppers in the United States.
Distribution of online shoppers in the United States as of December 2017, by age group
*Millennials: ages 18-34
Gen X: ages 35-54
Boomers: ages 55-74
75+: consumers aged 75 and above.
Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.
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Verto Analytics. (February 15, 2018). Distribution of online shoppers in the United States as of December 2017, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. "Distribution of online shoppers in the United States as of December 2017, by age group." Chart. February 15, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. (2018). Distribution of online shoppers in the United States as of December 2017, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics. "Distribution of Online Shoppers in The United States as of December 2017, by Age Group." Statista, Statista Inc., 15 Feb 2018, https://www.statista.com/statistics/239428/online-buyers-age-distribution/
Verto Analytics, Distribution of online shoppers in the United States as of December 2017, by age group Statista, https://www.statista.com/statistics/239428/online-buyers-age-distribution/ (last visited November 23, 2024)
Distribution of online shoppers in the United States as of December 2017, by age group [Graph], Verto Analytics, February 15, 2018. [Online]. Available: https://www.statista.com/statistics/239428/online-buyers-age-distribution/
